for Grindex

Update: 17.12.2021

Last week: 49th week 2021 (06.12.2021 - 12.12.2021)

Last full month: Nov 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC
WoW 1 768 2.3% 45.9% -0.9 791 755 4.5% 76.3% -0.4
MoM 7 959 -19.1% 47.1% -5.7 3 472 255 -18.8% 76.7% -3.8
YTD 112 471 -23.9% 56.2% -5.6 43 390 023 0.2% 80.5% -0.1
MAT 121 371 -23.3% 56.5% -5.2 46 343 223 0.3% 80.6% 0.1
CAPSICAM
WoW 24 382 6.1% 4.0% 0.1 9 866 486 5.9% 4.3% 0.1
MoM 95 769 -2.9% 3.5% 0.3 38 687 899 -3.0% 3.7% 0.3
YTD 993 363 -19.6% 3.1% -0.3 409 710 962 -5.3% 3.5% -0.2
MAT 1 086 476 -18.6% 3.2% -0.3 448 526 495 -3.2% 3.5% -0.1
MILDRONATE
WoW 98 427 1.8% 12.2% 0 38 243 274 2.1% 17.3% -0.1
MoM 452 608 -4.7% 12.5% -0.2 173 520 666 -5.0% 17.3% 0.2
YTD 4 524 224 14.6% 9.3% 1.5 1 827 780 627 21.0% 14.1% 2.4
MAT 4 859 634 15.9% 9.2% 1.4 1 968 908 148 23.1% 14.1% 2.3
SULFARGIN
WoW 3 616 10.8% 1.0% 0 1 763 039 10.6% 1.5% 0
MoM 12 818 -5.2% 0.9% 0 6 444 451 -5.0% 1.3% 0
YTD 151 703 -23.2% 0.8% -0.2 73 770 299 -9.7% 1.2% -0.1
MAT 163 500 -21.2% 0.8% -0.2 79 238 937 -7.3% 1.2% -0.1
VIPROSAL
WoW 32 409 10.3% 5.3% 0.3 12 677 276 11.0% 5.5% 0.4
MoM 141 907 -0.9% 5.2% 0.5 54 642 364 1.6% 5.3% 0.6
YTD 1 152 062 -13.7% 3.6% -0.1 434 672 570 -3.7% 3.7% -0.1
MAT 1 242 632 -12.9% 3.6% -0.1 469 739 581 -1.8% 3.7% -0.1

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 1 768 2.3% 45.9% -0.9 791 755 4.5% 76.3% -0.4
CAPSICAM 24 382 6.1% 4.0% 0.1 9 866 486 5.9% 4.3% 0.1
MILDRONATE 98 427 1.8% 12.2% 0 38 243 274 2.1% 17.3% -0.1
SULFARGIN 3 616 10.8% 1.0% 0 1 763 039 10.6% 1.5% 0
VIPROSAL 32 409 10.3% 5.3% 0.3 12 677 276 11.0% 5.5% 0.4

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 7 959 -19.1% 47.1% -5.7 3 472 255 -18.8% 76.7% -3.8
CAPSICAM 95 769 -2.9% 3.5% 0.3 38 687 899 -3.0% 3.7% 0.3
MILDRONATE 452 608 -4.7% 12.5% -0.2 173 520 666 -5.0% 17.3% 0.2
SULFARGIN 12 818 -5.2% 0.9% 0 6 444 451 -5.0% 1.3% 0
VIPROSAL 141 907 -0.9% 5.2% 0.5 54 642 364 1.6% 5.3% 0.6

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 112 471 -23.9% 56.2% -5.6 43 390 023 0.2% 80.5% -0.1
CAPSICAM 993 363 -19.6% 3.1% -0.3 409 710 962 -5.3% 3.5% -0.2
MILDRONATE 4 524 224 14.6% 9.3% 1.5 1 827 780 627 21.0% 14.1% 2.4
SULFARGIN 151 703 -23.2% 0.8% -0.2 73 770 299 -9.7% 1.2% -0.1
VIPROSAL 1 152 062 -13.7% 3.6% -0.1 434 672 570 -3.7% 3.7% -0.1

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 121 371 -23.3% 56.5% -5.2 46 343 223 0.3% 80.6% 0.1
CAPSICAM 1 086 476 -18.6% 3.2% -0.3 448 526 495 -3.2% 3.5% -0.1
MILDRONATE 4 859 634 15.9% 9.2% 1.4 1 968 908 148 23.1% 14.1% 2.3
SULFARGIN 163 500 -21.2% 0.8% -0.2 79 238 937 -7.3% 1.2% -0.1
VIPROSAL 1 242 632 -12.9% 3.6% -0.1 469 739 581 -1.8% 3.7% -0.1

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: NSAID MARKET

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs